Change Log
Latest updates to the API
4/1/21
We've launched Customer Ranking to better target your highest value customers.
3/1/21
You can now opt out of NCOA when you have limited delivery areas to avoid having mailings redirected.
2/1/21
We launched geofencing, for improved ability to manage delivery areas based on a map vs distance from a physical address.
We also launched our SFMC Integration
10/1/20
We launched Prospect LAL Models in Poplar.
4/27/20
Added the ability to use Templating Language for more advanced merge tag logic in your HTML based creative.
11/22/19
We've added the ability to report transactional data via the Poplar Shopify App.
The Orders API will now automatically create a new audience called Customers (Orders API) that you can use to suppress mailings to existing customers from prospecting campaigns.
11/5/2019
Updated the default merge tags to include full state name instead of just the abbreviation. i.e.
recipient.state_name
andlocation.state_name
.
10/15/2019
We're launching two beta releases available to all clients today. The Orders API endpoint, to share transactional info for attribution alongside the Native Shopify App integration.
10/04/2019
Adding documentation for the Audience API.
7/09/2019
We've launched the Share Local web platform & API under it's own brand Poplar. We've updated all of our API endpoints to use api.heypoplar.com. All previous endpoints at api.sharelocalmedia.com are still active and being redirected appropriately.
5/20/2019
We've removed the option to use a return address in all postcard formats due to some inconsistencies with how USPS handles return mail. Return addresses are still required on our letter formats.
We also added a 30 minute delay to all one time sends that allows you to cancel it before it is moved to production.
4/2/2019
The naming of our default merge tags have changed. Now we are namespacing all tag names, so
{{first_name}}
becomes{{recipient.first_name}}
. We are using a similar convention for our new location merge tags, so to reference the name of a location you would use{{location.name}}
and so forth. The formatting of your own custom merge tags remains unchanged.
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