Connect your marketing automation platform
Zapier allows you to link hundreds of different web services with the Poplar API through the Poplar Zapier App. They support easy access to hundreds of CRMs, marketing tools and even Google Forms and Spreadsheets.
We are unable to support the Zapier Klaviyo app. The Zapier team has designed it to pass in and charge for every event you record in Klaviyo, it will quickly deplete your task credits in Zapier and is effectively unusable.
Log into your Zapier account and from your dashboard, click MAKE A ZAP to begin the new trigger setup.
Give your Zap a name related to its use case, then select the marketing automation or cloud platform that has the audience or segmentation data you'd like to send to Poplar.
Next you'll be prompted to choose the trigger event you'd like to use to send data to Poplar. Connect to your chosen account to access your data and set up the trigger. Test your trigger to make sure your account is connected and all the necessary data can be pulled.
As pictured above, there are a number of different actions to choose from in addition to creating a mailing. Choose the action that best suits your needs, then click Continue to connect your Poplar account.
We recommend first entering your Test key, this will allow you to test the trigger connection without actually mailing. Successful trigger requests will be visible from the History tab of the connected campaign.
Click + Connect a new account again to enter your Production key. We recommend only selecting this account when you're ready to go live.
If using your Production account, clicking Test Trigger during will trigger a live mailer.
With your Poplar account connected, you'll be prompted to select the required criteria for your trigger, and map the data you'd like to send to the required fields.
Next, you'll want to either Test & Review or Test & Continue. Submitting this test should successfully pass your data to Poplar. If you're triggering a mailing, the successful request will appear in the History tab of your connected campaign.
If tests are successful, it's time to turn on your Zap! If you want to let the trigger run naturally under the Test environment for a day or two, feel free to leave your Test Account from Step 4 selected. If you feel ready to go live, head back to Choose Account and select the one connected to your Production key before turning on your Zap!
Add branching logic to Zaps
Paths help you build advanced workflows to run different actions based on varying conditions. With each path, you set rules to decide which actions should occur when those rules are met.
Filters can be added to any Zap to restrict it to run only when certain conditions are met. Filters are an optional part of setting up a Zap, but they're a great way to make sure Zaps only continue for certain items.
You can add a filter at any point after the trigger, and can even have multiple filters in a single Zap
Delays allow you to put your Zap on hold for a specified amount of time before your actions are run. You can use delays to set up scheduled mailings, send automatic follow-ups, and automate other tasks in your workflow.
Formatter is Zapier’s built-in utility tool for transforming text, numbers, and other data into the format you need. Use Formatter when you need data in a different format than the format it’s coming in from your trigger or another step.