Audience Suppressions

Poplar offers a number of configurable suppression controls to check against before a mailing moves to print. From the Audiences page, you can create new audiences for suppression and add members manually via CSV upload, or by using the Audience API. From the Suppressions tab within each campaign, you may choose to suppress individual audiences:

An example use-case would be to maintain an audience of transacting customers and then using this as a suppression for a campaign targeted at prospects.

Do Not Mail List

Maintain your Do Not Mail list by manually uploading a CSV list or integrating with our Do Not Mail API. Members of this list are automatically suppressed across all campaigns.

Customers (Orders API)

If you're sharing transactional data with Poplar, a list of all your customers will automatically populate this audience which can be optionally selected if you'd like to suppress customers who've already purchased.

Location Based Suppressions

Poplar offers a number of options for suppressing mailers based on recipient address. State and Zip Code Whitelists, Saved Location Options, and Geofence Suppressions from the Geolocation page. These settings can be Enabled or left disabled on a campaign-level.

State & Zip Code Whitelists

Enabling state or zip code whitelist suppressions will suppress any mailings to addresses that fall outside of the states or zip codes saved under the Geolocation page.

Whitelists can be enabled or disabled on a campaign-level but since the settings live in Geolocation, they cannot be differentiated on a campaign basis.

Example If you're running a year-round triggered campaign promoting flip-flops and only have warmer states selected in your whitelist and enabled for suppression, you wouldn't be able to simultaneously run a campaign for winter coats and enable a whitelist for colder states without disrupting the flip-flop suppressions.

Saved Location Options

When enabled, any addresses that fall outside a custom radius of a saved location will be suppressed from mailing. Saved locations can also be used to customize dynamic creatives by pulling merge field data into the design via Location Based Merge Tags.

Only mail in range

Populate Merge Tags

Geofence Suppressions

Unlike other location based suppressions which can only be enabled or disabled, Geofences can be established to be inclusive or exclusive, then selected for suppression or dynamic creative personalization.

Example If you're running a year-round triggered campaign promoting flip-flops, establish an inclusive Geofence around warmer states and select it for suppression (since it's inclusive, it will suppress any addresses that don't fall inside the fence). If you want to simultaneously run a campaign for winter coats, establish an inclusive Geofence around the cooler states and select it for suppression.

Account Suppressions

Account-wide suppression settings such as Minimum Days Between Mailings, SLM Global Opt-Out and Suppression Email Domain won't be visible from the campaign's suppressions tab but can be checked and adjusted from the Account Settings page in your account.

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