Supported Platforms

If you have implemented a marketing automation platform for email, SMS or push messages you can easily add Poplar direct mail as a new channel to push to.

Direct Integrations

Platform
Automate.io	Marketo
Braze	Sailthru
Cordial	Salesforce
Customer.io	Segment
Iterable	Simon Data
Klaviyo	Shopify

Don't see your platform? Contact us.

Zapier Integrations

Platform
ActiveCampaign	Hubspot
BigCommerce	Magento
WooCommerce	Mixpanel
ConvertKit	Lytics
Drip.io	ReCharge
Highrise	Zoho
Infusionsoft	Salesforce
Mailchimp

& hundreds more...

We are unable to support the Zapier Klaviyo app. The Zapier team has designed it to pass in and charge for every event you record in Klaviyo, it will quickly deplete your task credits in Zapier and is effectively unusable.

Don't see your platform? Contact us.

Custom Webhook Integration

If your CRM or marketing stack supports POST requests for JSON or FormURL webhooks, you should be able to quickly configure a trigger for any of the Poplar APIs.

Platform
Blueshift Add a custom JSON Cloud App Template	Leanplum (Beta) Reach out to your Leanplum account manager
Blueconic See their Docs	Rejoiner Reach out to your Rejoiner account manager
CartFunnel See their Docs

Don't see your platform? Contact us.

Step 1: POST Request

To create a new mailing, you'll want to set up a POST request to https://api.heypoplar.com/v1/mailing/

The content-type should be set to JSON or form-urlencoded

Step 2: Authentication

From the API page in your Poplar account, you'll see two access tokens:

Test should be used first for testing your trigger connection, since these requests will not mail and you will not be charged. When using this token, successful requests will appear under the campaign's History tab, click into one and scroll to the bottom to see the Request Details and confirm all the correct data is coming through.

Production should be used when you're ready to set the trigger live.

Configure an Authorization header key and set the value to Bearer Your Test API Key

Step 3: Webhook

Reference the Mailing API for all the key value pairs you'll add the content-type as JSON or as a formURL, including campaign_id, creative_id, recipient object and merge_tags object. You'll need to map those to pull from whatever system you are drawing them from.

Step 4: Test Connection

Successful trigger tests will appear under the campaign's History tab with a red "Test" flag. Click into the mailer, check the PDF proof, merge tags, and Request Details to make sure all data is coming through and populating correctly.

If trigger tests are not appearing in the campaign's History tab, review our HTTP Error Guide or reach out to [e-mail] for troubleshooting assistance.

Step 5: Go Live!

After testing and confirming your integration is successful, swap your Test Access Token out for your Production Access Token to set your trigger live.

You can also trigger your Do Not Mail API, or other various endpoints in the same manner by modifying the URL and the POST content of the webhook.