If you have implemented a marketing automation platform for email, SMS or push messages you can easily add Poplar direct mail as a new channel to push to.
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If your CRM or marketing stack supports
POSTrequests for JSON or FormURL webhooks, you should be able to quickly configure a trigger for any of the Poplar APIs.
To create a new mailing, you'll want to set up a
content-typeshould be set to
From the API page in your Poplar account, you'll see two access tokens:
Test should be used first for testing your trigger connection, since these requests will not mail and you will not be charged. When using this token, successful requests will appear under the campaign's History tab, click into one and scroll to the bottom to see the Request Details and confirm all the correct data is coming through.
Production should be used when you're ready to set the trigger live.
Authorizationheader key and set the value to
Your Test API Key
Reference the Mailing API for all the key value pairs you'll add the content-type as JSON or as a formURL, including
merge_tagsobject. You'll need to map those to pull from whatever system you are drawing them from.
Successful trigger tests will appear under the campaign's History tab with a red "Test" flag. Click into the mailer, check the PDF proof, merge tags, and Request Details to make sure all data is coming through and populating correctly.
After testing and confirming your integration is successful, swap your Test Access Token out for your Production Access Token to set your trigger live.