Marketo
Connecting Marketo to Poplar
We've provided detailed Poplar specific integration docs below, you can alternatively reference the Marketo Webhook Docs on Creating, Calling, and using it in a Smart Campaign.
Creating a Custom Webhook in Marketo
1. Log into Marketo, Go to Admin and click Webhooks.
2. Click New Webhook.
3. Name and configure your webhook. It may be helpful to include Poplar, and the name of the campaign you're linking to. i.e. "Poplar-Abandoned-Cart"
4. Set the URL to: https://api.heypoplar.com/v1/mailing/
5. Set the type to POST
6. Set the Template as follows:
For an email append: the customer attribute names you have in your account may differ and need to be modified.
For a full address mailing:
You can also add merge tags with your own variable data at the end. When using first & last name options instead of full name you need to include both or it will error.
7. Set the token & response types to to JSON
8. Click Create.
9. Custom Headers – Accessed through Webhooks Actions -> Set Custom Header, this menu allows the addition of any number of custom Key-Value pairs as HTTP Headers.
You'll want to configure an Authorization
key and set the Bearer <Your API Key>
(make sure to also replace the <>)
Create another header and use Content-type
for the key, then application/json
for the value.
10. Now you can add this new webhook as a node in any of your Smart Campaigns.
Calling Poplar via a Smart Campaign
1. Create a Smart Campaign.
2. Go to the Flow tab and drag in the Call webhook flow action.
3. Select the webhook (among the dropdown list of webhooks you've created).
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